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In today’s competitive market, digital strategies and e-commerce drive sales and expand reach—both in the U.S. and internationally. In this session, IBT Online will share insights on optimizing your business's online presence, leveraging digital tools, and taking advantage of e-commerce strategies to boost sales and market expansion. Key discussion points: • Digital marketing strategies to engage U.S. and global customers more effectively. • Optimizing websites and e-commerce platforms to drive visibility and conversions. • E-commerce as a market entry strategy, including how businesses can use low-value cost shipments to develop international sales. This approach has been successfully utilized by retailers like SHEIN and TEMU. • Maximizing trade show success with digital assets that extend engagement beyond the event. • Building long-term sales pipelines through lead nurturing and distributor partnerships. IBT Online specializes in helping companies grow through digital solutions, including website localization, international online marketing, and lead generation strategies. This webinar will provide actionable insights on using digital tools and e-commerce to strengthen brand positioning and drive measurable business growth in both domestic and global markets. Presenters: • Susanna Hardy, Chief Content Officer, IBT Online (sh@ibt.onl) • Ava Mitzi, Business Development Manager, IBT Online (am@ibt.onl) Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Training collaboration does not constitute an expressed or implied endorsement of the presenter(s) and/or their organization(s) by the NYSBDC and SBA. Note: We collect demographic data at registration to help the NYSBDC and SBA better serve all the people of New York. As our partner for this webinar, IBT Online will receive the business-related info listed for your acknowledgment further down the page. NYSBDC and IBT Online do not sell or share your personal information.